Savvy shops pluck heartstrings

Polster, Sarah
July 1990
Advertising Age;7/30/1990, Vol. 61 Issue 31, p28
Trade Publication
Reports on findings of the magazine's survey of marketers on their role in the nostalgia theme in advertising. Percentage of consumer recall level for Campbell Soup Co.'s slogan; DDB Needham Worldwide's revival of the Horton character of Frito-Lay; Nestle Food Co.'s Nestea slogan, developed by Leo Burnett USA Inc.


Related Articles

  • ADWATCH.  // Marketing (00253650);7/27/2005, p23 

    The article presents information related to television commercials in Great Britain. The information is given in tabular form. Some of the advertising agencies covered are, DDB London, Leo Burnett Co. Inc., and others.

  • As McD's contest opens, the big idea is everything. MacArthur, Kate // Advertising Age;4/7/2003, Vol. 74 Issue 14, p3 

    The article discusses the efforts to revitalize McDonald's Corp. with marketing themes that promote the fast-food chain restaurants as being forever young. Advertising agencies taking part in the presentations set for April 11-12, 2003 include Leo Burnett Co., Frankel of Chicago, DDB Worldwide,...

  • McDonald's in agency talks over quality of food brief. Parry, Caroline // Marketing Week;3/2/2006, Vol. 29 Issue 9, p14 

    The article reports on the deal entered by McDonald's with roster networks Leo Burnett Worldwide Inc. and TBWA Worldwide about an advertising to promote the quality of the fast food chain's food offering. The company will also talk to all its roster networks, including DBB Worldwide about the...

  • GLOBAL AND PAN-REGIONAL. Wentz, Laurel // Advertising Age;12/8/2003, Vol. 74 Issue 49, p20 

    The article provides information on the ranking of the top advertising accounts won by advertising agencies. DDB Worldwide. Leo Burnett Worldwide. Euro RSCG Worldwide.

  • Mother QTV work wins Kinsale TV Grand Prix. Palmer, Camilla // Campaign;9/14/2001, Issue 37, p10 

    Announces the agencies who won in the 2001 International Advertising Festival of Ireland. Mother; Leo Burnett; DDB Chicago.

  • McDonald's picks a pair.  // Advertising Age;12/10/1990, Vol. 61 Issue 51, p30 

    Comments on the decision by fast-food chain McDonald's Corp. to hire two advertising companies, DDB Needham Worldwide and Leo Burnett USA Inc., in the United States. Importance of national advertising strategies; View by the author that McDonald's has the billings to maintain the loyalty of both...

  • CANNES REPORT.  // B&T Weekly;7/2/2004, Vol. 54 Issue 2478, p16 

    Highlights the winners at the Cannes International Advertising Festival in France. Leo Burnett Inc.; Saatchi and Saatchi PLC; DDB London; Publicis Mojo.

  • Leo, DDB Execs Rally Troops. Panczyk, Tania D.; Baar, Aaron // Adweek Midwest Edition;8/6/2001, Vol. 42 Issue 32, p4 

    Presents information on the agencywide meetings conducted by executives of two advertising firms in Chicago, Illinois in the first week of August 2001. Issues addressed by Bob Scarpelli, chairman of DDB advertising firm in Chicago, in his speech delivered during the agency meeting; Issues...

  • 26th AXIS Awards: Judges.  // AdMedia;Jul2006, Vol. 21 Issue 6, Special section p4 

    A list of the judges who participated at the 26th AXIS Awards is presented, including Justin Tindall of DDB London and Andrew Ostrom of Leo Burnett Sydney.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics