TITLE

Savvy shops pluck heartstrings

AUTHOR(S)
Polster, Sarah
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on findings of the magazine's survey of marketers on their role in the nostalgia theme in advertising. Percentage of consumer recall level for Campbell Soup Co.'s slogan; DDB Needham Worldwide's revival of the Horton character of Frito-Lay; Nestle Food Co.'s Nestea slogan, developed by Leo Burnett USA Inc.
ACCESSION #
10310363

 

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