TITLE

'Parental guidance' lost on this crop

AUTHOR(S)
Williams, Monte
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on findings of a study by Yankelovich Clancy Shulman, which showed that younger family members helped in making decisions about the type of car to purchase. Comments of executive vice president Watts Wacker on the influence of children in household expenditures; Percentage of teenagers who influence the decision of buying a personal computer; Percentage of American children who grow up without a full-time parent.
ACCESSION #
10310361

 

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