TITLE

Three little words

AUTHOR(S)
McClain, Doug
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on findings of the magazine's survey of three-word description of families in the 1990s. Small, non-conventional and stressed; Diverse, discriminating and communal; Playful, socially conscious and ritual-minded; Supportive, sustaining and culturally delining.
ACCESSION #
10310360

 

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