TITLE

Once bitten, twice shy

AUTHOR(S)
Cappo, Joe
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on Soviet President Mikhail S. Gorbachev's request for the Western economic assistance. Author's criticism against Gorbachev's expectation that the West would finance Soviet's return to the competitive marketplace; Author's arguments why the United States should not provide economic aid to Soviet Union or make it a favored trading partner; Author's suggestion for the U.S. to proceed cautiously when dealing with the Soviet Union.
ACCESSION #
10310358

 

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