TITLE

Green concerns influence buying

AUTHOR(S)
Freeman, Laurie; Dagnoli, Judann
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on findings of a telephone survey by Century Research Corp., which showed that consumer perceptions of United States companies' environmental practices are affecting their sales performance. Percentage of respondents in New York state who have stopped buying the products of a company they believed is not environmentally responsible; Survey's margin error; Percentage of respondents who said they had stopped buying products by Exxon Corp.
ACCESSION #
10310346

 

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