TITLE

Skincare surges in mass market

AUTHOR(S)
Sloan, Pat; Freeman, Laurie
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on mass-market beauty companies' launch of facial skincare products. Market value of the skincare business; Procter and Gamble Co.'s Oil of Olay's launch of the Oil of Olay Cleansing Collection; Revlon Inc.'s scheduled launch of New Age Naturals, a back-to-nature facial skincare line that uses botanical ingredients; Kao Corp.'s Andrew Jergens Co.'s in-house testing of a facial moisturizer.
ACCESSION #
10310344

 

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