TITLE

Timex marks shift to image ads

AUTHOR(S)
Fahey, Alison
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Timex Corp.'s print campaign which marks the company's shift toward image advertising. Total budget for the campaign developed by Fallon McElligott; Campaign concept; Advertising tagline.
ACCESSION #
10310342

 

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