Men appear more diverse in 'GQ' poll

July 1990
Advertising Age;7/30/1990, Vol. 61 Issue 31, p14
Trade Publication
Reports on findings of Conde Nast Publications Ltd.'s "GQ" magazine's study, titled "The American male opinion index Part II," which showed that men's changing attitudes affect their behavior. Diminishing distinctions between traditional male and female roles; Percentage of male respondents who entertain at home at least once a month; Percentage of respondents who enjoy cooking for fun; Comments of publisher Michael Clinton on men's sense of awareness of themselves and how they live their lives.


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