TITLE

Pizza Hut ties in with Turtles video

AUTHOR(S)
Magiera, Marcy
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Live Home Video's release of New Line Cinema's movie "Teenage Mutant Ninja Turtles" on videocassette, with marketing efforts which includes a tie-in with PepsiCo's Pizza Hut Inc. Features of the marketing campaign; Advantages of Live Home and Pizza Hut's campaign over other cross-promotions; Themes of the campaigns for the video, released under Live Home Video's Family Home Entertainment children's label.
ACCESSION #
10310340

 

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