Pizza Hut ties in with Turtles video

Magiera, Marcy
July 1990
Advertising Age;7/30/1990, Vol. 61 Issue 31, p14
Trade Publication
Reports on Live Home Video's release of New Line Cinema's movie "Teenage Mutant Ninja Turtles" on videocassette, with marketing efforts which includes a tie-in with PepsiCo's Pizza Hut Inc. Features of the marketing campaign; Advantages of Live Home and Pizza Hut's campaign over other cross-promotions; Themes of the campaigns for the video, released under Live Home Video's Family Home Entertainment children's label.


Related Articles

  • Warner Celebrates 25 Years of Ninja Turtles. Latchem, John // Home Media Magazine;5/4/2009, Vol. 31 Issue 18, p18 

    The article reviews "Teenage Mutant Ninja Turtles: 25th Anniversary Collection," a box set from the film series "Teenage Mutant Ninja Turtles," released on DVD format.

  • Ninja Turtles. Graham Jr., Frank // Audubon;Jul90, Vol. 92 Issue 4, p13 

    Discusses the concern of the New York City Turtle and Tortoise Society on the impact of the film 'Teenage Mutant Ninja Turtles' on the reptiles. Popularity of the film among the youth; Warning sent by the society on the illegality of selling any turtles under four inches; Possibility of...

  • Gamer Frenzy.  // License! Global;May2007, Vol. 10 Issue 4, p16 

    The article reports on the launching of television show- and film-inspired video games in May 2007. These include the History Channel Great Battles of Rome for the PS2, PSP and PC created by Slitherine Software, the Aqua Teen Hunger Force Zombie Ninja Pro-Am for the PS2 created by Midway Games...

  • LOOKING AHEAD.  // World (0888157X);8/9/2014, Vol. 29 Issue 16, p17 

    The article reports on developments in sports, world politics, mobile devices and entertainment as of August 9, 2014. Topics discussed include the August 8 release of the film "Teenage Mutant Ninja Turtles," the August 10 election in Turkey, and the final round of the 2014 Professional Golfers...

  • Connecting with Cinemas.  // Film Journal International;Jun2014, Vol. 117 Issue 6, p52 

    The article presents several interviews with Canadian women in-campaign marketing specialists for motion picture production and distribution companies. Yassamine Wahab from Paramount Pictures discusses the marketing campaign for the film "Teenage Mutant Ninja Turtles." Dana Gudelis of Walt...

  • Trolls, Turtles and a Sex Tape... Fuchs, Andreas // Film Journal International;Nov2014, Vol. 117 Issue 11, p64 

    The article discusses the promotional activities organized by motion picture theaters to market motion pictures. Motion pictures that were marketed through these promotions including "The Boxtrolls," "Teenage Mutant Ninja Turtles," and "Sex Tape." The 2014 Martha's Vineyard (MV) Film Festival...

  • TURTLE TIME AND BEYOND. Lisanti, Tony // License! Global;Oct2013, Vol. 16 Issue 5, p40 

    The article discusses the initiatives of Ron Johnson, executive vice president for international consumer products at Nickelodeon/Viacom Consumer Products, in implementing the brand strategy for its acquisitions. He mentions that the Teenage Mutant Ninja Turtles movie directed by Michael Bay...

  • A comic book on screen. Wall, J.M. // Christian Century;5/2/90, Vol. 107 Issue 15, p468 

    Reviews the film `Teenage Mutant Ninja Turtles,' directed by Steve Barron and based on comic books, and the documentary on mysticism, `A Still Small Voice,' directed by Brian Boyer.

  • To Shell The Truth... McGill, Stephen // Entertainment Weekly;4/5/2002, Issue 647, p128 

    Recalls the box-office success of the film 'Teenage Mutant Ninja Turtles' on March 30, 1990.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics