TITLE

Gerber raises new products

AUTHOR(S)
Hunt, Heather
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Gerber Products Co.'s expansion of its products to all age groups. Marketing of Juice and More juice drink with fiber to adults; Available juice flavors; Marketing budget; Handling of the advertising campaign by J. Walter Thompson USA and promotion by Pregano/Gutierrez.
ACCESSION #
10310339

 

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