Gerber raises new products

Hunt, Heather
July 1990
Advertising Age;7/30/1990, Vol. 61 Issue 31, p12
Trade Publication
Reports on Gerber Products Co.'s expansion of its products to all age groups. Marketing of Juice and More juice drink with fiber to adults; Available juice flavors; Marketing budget; Handling of the advertising campaign by J. Walter Thompson USA and promotion by Pregano/Gutierrez.


Related Articles

  • FOCUS ON DIAMOND.  // Advertising Age;9/2/1996, Vol. 67 Issue 36, p38 

    The article examines an advertising campaign created by J. Walter Thompson USA for the Diamond Information Center in the United States in 1996. Key issues discussed include a description of the key features of the campaign, its primary target markets and the creative credits for the advertising...

  • NOVELL. Maddox, Kate // B to B;6/7/2004, Vol. 89 Issue 6, p22 

    This article focuses on the advertising campaign of Novell Inc. titled "We Speak Your Language," Goal of the campaign is to raise awareness of Novell brand, market positioning and products among C-level executives. Duration of campaign: January 2003-present Integrated elements: TV, print,...

  • Ford Escort model goes interactive. Halliday, Jean // Advertising Age;4/7/1997, Vol. 68 Issue 14, p4 

    This article unveils the plan of Ford Motor Co. to target college students and women in its advertising campaign for the Ford Escort ZX2 automobiles, to be launched on April 17, 2005. The company will show off the new automobile on 80 college campuses starting spring 1997. To help Ford reach its...

  • The Month: Advertising - Grand Ho Tram casino picks JWT.  // Campaign Asia-Pacific;Jan2014, p1 

    The article informs that Grand Ho Tram Strip, Vietnam's first international luxury casino resort, has selected advertising agency J. Walter Thompson USA Inc. as its agency of record following a three-way pitch as of January 2014. It mentions that the agency will create print, televions (TV) and...

  • Kenco Coffee vs gangs.  // Campaign;8/8/2014, p2 

    The article reports that snacks company Mondelez International's coffee brand Kenco has released an advertising (ad) campaign to train young Hondurans who are at risk of being into gangs as coffee farmers and the ad created by marketing communications brand JWT will be launched on August 18, 2014.

  • Soft and sensible.  // Advertising Age;5/3/1999, Vol. 70 Issue 19, p3 

    The article features the television advertisement for Kimberly-Clark Corp.'s Scott tissue. The campaign tagline is presented. The advertisement, created by J. Walter Thompson USA (JWT), features employees taking home the 1,000-sheet-roll tissue. According to the article, the campaign is the...

  • Schick aims to cut Sensor. Fahey, Alison // Advertising Age;2/25/1991, Vol. 62 Issue 9, p12 

    This article focuses on the marketing plans of Warner-Lambert Co. for its Schick Tracer shaving system in the U.S. in 1991. Warner-Lambert said that it will spend $30 million on marketing to introduce the shaving system. J. Walter Thompson USA will handle the advertising campaign for the...

  • Gerber takes over Sunny D marketing.  // Marketing Week;2/3/2005, Vol. 28 Issue 5, p7 

    Reports on the selection of Gerber Foods Soft Drinks Ltd. to market Sunny D, a juice brand. Recruitment of the company of a trade and consumer marketing team for the brand; Expectation for the company to invest in the advertising; Success of the first launch of the juice brand.

  • Kodak unveils ad effort framed around new 35mm film strategy. Davis, Riccardo A. // Advertising Age;5/23/1994, Vol. 65 Issue 22, p8 

    Reports on Eastman Kodak Co.'s advertising campaign. Three-tier photographic film marketing strategy; Announcement of a corporate restructuring to facilitate a major refocus on its core imaging business; Television and print ads; Focus on the brand's quality and value; Campaign by J. Walter...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics