TITLE

Where consumers turn for news

PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents data on preferred news sources by Americans, based on telephone survey of adults conducted January to April 1990. Preference for TV news; Percentage of male respondents who read newspapers; Tendency of women to be slightly less interested in news from all media than men.
ACCESSION #
10310338

 

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