Kodak set for Games

Fahey, Alison; Walley, Wayne; McManus, John
July 1990
Advertising Age;7/30/1990, Vol. 61 Issue 31, p6
Trade Publication
Reports on Eastman Kodak Co.'s deal with CBS Broadcasting Inc. to be the exclusive film advertiser for the 1992 Winter Olympics in Albertville, France. Total value of the deal; Eastman's deal to be the exclusive advertiser of single-use cameras, photo processing and photographic paper; Eastman's issuance of guidelines that require all its international offices to tie into the Olympic involvement; J. Walter Thompson USA Inc. and Young and Rubicam Inc.'s development of concepts for a worldwide Olympic theme.


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