TITLE

Sprint tries to get back on track

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of long-distance telephone company, US Sprint Communications Co. to launch a television campaign in an attempt to boost its third quarter 1990 revenue. Development of the campaign by J. Walter Thompson USA Inc.; Annual marketing spending of Sprint; Percentage decline in net income for the second quarter of 1990.
ACCESSION #
10310327

 

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