TITLE

Perrier picks O and M in France

AUTHOR(S)
Michaud, Paul
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Source Perrier's awarding of its French advertising account to Ogilvy and Mather Ltd. Estimated value of the Perrier account; Plans of Perrier to award Ogilvy its worldwide account; Reason why Perrier chose Ogilvy to handle its account.
ACCESSION #
10310325

 

Related Articles

  • Perrier At Play.  // CREATIVITY;Nov2006, Vol. 14 Issue 11, p22 

    The article reports about the campaign of water brand Perrier featuring print, outdoor and collateral. The names behind this campaign are that of illustrators Al Murphy and Paul Davis. The campaign targets people under the age of 40 and aims to do something unexpected. It has been designed by...

  • Nestlé Hands Ogilvy & Mather £7m Vittel mineral water brief.  // Campaign;7/11/2003, Issue 28, p1 

    Ogilvy & Mather Ltd. (O&M) has picked up Nestle Waters' £7 million UK Vittel brief from Publicis. O&M already handles the Nestle-owned Perrier brand globally, having snatched it from Publicis six years ago. It will begin producing advertising for Vittel next year. The 30-second advertisement,...

  • Ogilvy series attacks child abuse in Georgia. FitzGerald, Nora // Adweek Southeast Edition;04/13/98, Vol. 19 Issue 15, p4 

    Focuses on an advertising campaign for the Georgia Council on Child Abuse by Ogilvy and Mather of Atlanta, Georgia. Details on the campaign; Comments from Tim Kenum, creative director for Ogilvy and Mather; Information on newspapers and magazines print advertisement will be run in; Identity of...

  • Ryvita launches `sexy' tv ad. Green, Harriet // Campaign;04/24/98, Issue 17, p6 

    Reports that a raunchy television commercial for slimming biscuit, Ryvita has been created by Ogilvy and Mather (O and M) in a bid to distance the brand frm `crusty' heath-food advertising. Description of the commercial; Comments made by Chris Sebire, Ryvita's sales and marketing director; Who...

  • `I (Still) Love New York'. Harrington, John // Crain's New York Business;1/23/95, Vol. 11 Issue 4, p50 

    Reports that the advertising agency Ogilvy & Mather was chosen as part of the `I Love New York' campaign in New York City.

  • O&M nets Govt brief as foot-and-mouth devastates tourism.  // Campaign;3/23/2001, Issue 12, p1 

    Reports the recruitment of Ogilvy & Mather by the government to create an advertising campaign on countryside business in Great Britain.

  • O&M in anti-paedophile ad. White, Jeremy // Campaign;1/11/2002, Issue 1, p8 

    Reports the creation of a multimedia campaign for anti-pedophilia by Ogilvy and Mather in Great Britain. Existence of pedophiles in Internet chatrooms; Exposure of pedophiles in the country; Advantages of the campaign for the safety of teenagers.

  • OGILVY APPEALS FOR CALM.  // Creative Review;May2002, Vol. 22 Issue 5, p12 

    Focuses on the advertising campaign for Campaign Against Living Miserably from agency Ogilvy in Great Britain. Theme of the advertisement; Writer and art director of the campaign; Focus of the advertisement.

  • ONDCP Review's Cost and Effect. Melillo, Wendy; Feuer, Jack // Adweek Southeast Edition;8/27/2001, Vol. 42 Issue 35, p30 

    Focuses on the budget of the anti-drug account of the White House Office of National Drug Control Policy for Ogilvy & Mather in New York City. Cost of rebidding Ogilvy's contract; Pressure of congress on the Ogilvy & Mather; Opposition of Congress on Ogilvy & Mather.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics