TITLE

'Woman's Day' faces tougher time

AUTHOR(S)
Donaton, Scott
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Hachette subsidiary, Diamandis Communications Inc.'s failed attempt to sell the women's service magazine "Woman's Day". Problems facing the magazine industry; Decline in the "Woman's Day" magazine's advertising pages; Comments of Hachette President Didier Guerin on the company's commitment to the magazine.
ACCESSION #
10310324

 

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