TV usage rebounds to 'normal' levels

Walley, Wayne
July 1990
Advertising Age;7/30/1990, Vol. 61 Issue 31, p3
Trade Publication
Reports on the recovery of TV viewership in the United States, for the second quarter of 1990. Impact of the decline in usage levels in the first quarter; Controversy over the TV networks' ratings formula; Comparison between the June 1989 and June 1990 TV viewership data by Nielsen.


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