TITLE

Japanese giant opens agency

AUTHOR(S)
Kilburn, David
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Japanese trading company, Mitsubishi Corp.'s opening of a house agency in Tokyo. Total 1989 revenues of Mitsubishi, an importer and exporter of commodities such as oil and steel; Comments of Hajime Nomura, manager of the Mitsubishi agency, Communications Business Team, on the company's competition with Dentsu and Hakuhodo; Initial projects handled by the agency.
ACCESSION #
10310320

 

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