TITLE

McCann lands int'l cereals

AUTHOR(S)
Hill, Julie Skur; Liesse, Julie
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on McCann-Erickson Worldwide's handling of the cereal account of the international joint venture of General Mills Inc. and Nestle Corp. Value of the account; Goal of the joint venture; Distribution plans for the products of the joint venture.
ACCESSION #
10310315

 

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