TITLE

Streaming in Sunshine to Heat up Activations

AUTHOR(S)
KRELL, ERIC
PUB. DATE
June 2015
SOURCE
Direct Marketing News;Jun2015, Vol. 37 Issue 5, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on various aspects that should be considered related to execution of marketing programs. Topics discussed include the role of Kim Butler, vice president (VP) of marketing and communications of convention information bureau Greater Fort Lauderdale Conventions & Visitors Bureau (GFL CVB) for marketing strategy of the company, the "Hello Sunny" advertising campaign offered by the company, and the importance of social media for digital marketing.
ACCESSION #
103072659

 

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