Streaming in Sunshine to Heat up Activations

June 2015
Direct Marketing News;Jun2015, Vol. 37 Issue 5, p36
The article focuses on various aspects that should be considered related to execution of marketing programs. Topics discussed include the role of Kim Butler, vice president (VP) of marketing and communications of convention information bureau Greater Fort Lauderdale Conventions & Visitors Bureau (GFL CVB) for marketing strategy of the company, the "Hello Sunny" advertising campaign offered by the company, and the importance of social media for digital marketing.


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