Branding a product from start to finish keeps consumer confidence

April 2003
Farmers Weekly;4/18/2003, Vol. 138 Issue 15, p38
Trade Publication
Reports on how the Bowland Fresh milk brand maintains consumer confidence. Performance of Bowland Fresh in the market after its launch in the summer of 2002; Remarks from dairy farmer William Slinger; Use of foil tops as a branding and packaging approach for the milk product.


Related Articles

  • The madness of the lambs.  // Farmers Weekly;9/18/2009, Vol. 151 Issue 12, p41 

    The article focuses on livestock farmer William Slinger, who runs an 80-cow dairy herd and a 500-ewe flock in partnership with his parents and brother in Pendleton in Lancashire, England.

  • Local food logo boosts dairy sales.  // Dairy Industries International;Jul2006, Vol. 71 Issue 7, p8 

    The article reports that dairy farmers found that southern Bavaria, Germany is praising a new marketing concept that supports regional food and sells local dairy products at a premium. The regional food was introduced in a few years and already over 400 local farms and 23 food and milk...

  • Californian farmers also protest over low milk prices.  // Dairy Industries International;Jul2009, Vol. 74 Issue 7, p9 

    The article reports on the plan of dairy groups in California to pour away millions of gallons of milk in a protest over low prices. The state has an over supply of milk which drove farm price of bottled milk down by 35% in one month. As a result, Californian dairies have been losing 0.50 dollar...

  • Stores take more margin off farmers.  // Grocer;10/9/2010, Vol. 233 Issue 7976, p4 

    This article reports that British Dairy farmers had their margins on liquid milk and Cheddar reduced by retailers in Great Britain as reflected in DairyCo's Dairy Supply Chain Margins report.

  • RPA figures show superlevy a step closer. Harris, Robert // Farmers Weekly;5/28/2004, Vol. 140 Issue 22, p19 

    Reports that dairy producers are close to incurring a superlevy after figures from the Rural Payments Agency showed that Great Britain triggered butterfat in the last milk year. Comment of Tony Carver of Carver Knowles on the idea of superlevy; Adjustments on the milk quota produced by farmers;...

  • January milk deliveries increase by 34.5m litres.  // Farmers Weekly;2/16/2007, Vol. 146 Issue 7, p25 

    The article reports on an increase in the amount of milk delivered by dairy farmers in Great Britain in January 2007. Latest milk output figures show dairy farmers delivered 1,129 million litres to milk buyers. Adjusted for butterfat at an average of 4.13%, this rises to 1,153.8 million litres....

  • Untitled. Short, Wendy // Farmers Weekly;7/11/2008, p46 

    The article reports that Morrisons' recent decision to follow other major British retailers and raise milk payments was welcome news for dairy farmer Mr. Chapman. This added an extra 0.2 pence per litre which, combined with an additional 0.5p/litre from Arla, brings the farm's current milk value...

  • Truth about dairy cost? Riley, Jonathan // Farmers Weekly;9/20/2002, Vol. 137 Issue 12, p7 

    Focuses on the campaign to be launched by the Royal Association of British Dairy Farmers to promote the true cost of dairy production. Increase in the price of milk by major retailers; Amount needed to address imbalances in the sector.

  • RAW MILK.  // SN: Supermarket News;Summer2007 Whole Health Supplement, Vol. 55, p8 

    The article reports on the preparation of the proponents of raw milk for their next campaign after lawmakers in Maryland announced they would consider allowing the state's dairy farmers to sell milk straight from the cow. Mark McAfee, owner of Organic Pastures, is a leader in the movement that...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics