TITLE

Branding a product from start to finish keeps consumer confidence

PUB. DATE
April 2003
SOURCE
Farmers Weekly;4/18/2003, Vol. 138 Issue 15, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on how the Bowland Fresh milk brand maintains consumer confidence. Performance of Bowland Fresh in the market after its launch in the summer of 2002; Remarks from dairy farmer William Slinger; Use of foil tops as a branding and packaging approach for the milk product.
ACCESSION #
10304345

 

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