TITLE

More customers can't get no satisfaction

PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the rise of customer complaints in Great Britain according to the National Complaints Culture Survey released by TMI. High expectations of customers on how to resolve their complaints; Decrease of customer loyalty; Importance of customer satisfaction and loyalty to the business.
ACCESSION #
10294218

 

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