TITLE

Hey, big spender

PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Great Britain has takenover Germany to become Europe's biggest advertising spender according to the research published by the World Advertising Research Center. Fall in advertising expenditure; Gradual decline in press advertising; Decrease of spending in European countries.
ACCESSION #
10294217

 

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