Hey, big spender

July 2003
Brand Strategy;Jul2003, Issue 173, p35
Trade Publication
Reports that Great Britain has takenover Germany to become Europe's biggest advertising spender according to the research published by the World Advertising Research Center. Fall in advertising expenditure; Gradual decline in press advertising; Decrease of spending in European countries.


Related Articles

  • Bigger than TV. Long, Danielle // New Media Age;10/1/2009, p01 

    zThe article discusses the rise in online advertising spending in Great Britain during the first half of 2009. It notes that online advertising has out-paced television advertising to become Britain's biggest advertising channel. Spending figures on online advertisements taken from the Internet...

  • RESOURCES WARC.COM.  // NZ Marketing Magazine;Sep/Oct2010, p7 

    The article reviews the web site of the World Advertising Research Centre (WARC).

  • WARC: 'Online Research', 4-5 March 2009, London.  // International Journal of Market Research;2009, Vol. 51 Issue 4, p550 

    Information about the topics that were discussed at the World Advertising Research Center (WARC) Online Conference that was held in London, England in March 2009. Joel Rubinson, the chief research officer at Advertising Research Foundation (ARF), addressed the conference about the adoption of...

  • Online ad spend to exceed £2bn as figures jump 40%. Croft, Martin // Marketing Week;10/5/2006, Vol. 29 Issue 40, p13 

    The article reports on the result of the survey of online advertising spend conducted by IAB company, PricewaterhouseCoopers company and World Advertising Research Center company in Great Britain. The survey revealed that marketers spent 917 million pounds on online advertising in the first half...

  • Price of newsprint set to rise. Meade, Robin // Printing World;2/10/2003, Vol. 281 Issue 6, p21 

    Reports on the increase in the price of newspaper printing in the U.S. Factors causing the price increase in newspaper printing; Issues on advertising spending; Percentage of the newspaper consumption.

  • Outdoor industry eyes Route to long-term health.  // Marketing Week (Online Edition);2/27/2013, p5 

    The article focuses on Route, the newly re-branded research body of the outdoor advertising industry which used to be known as Postar. New measurement metrics using a Traffic Intensity Model (TIM) are presented including the realistic opportunity to see (ROTS) and likelihood to see (LTS). The...

  • Internet, TV Fuel Ad Economy. Pugatch, Courtney Beth // Response;Sep2007, Vol. 15 Issue 12, p12 

    The article presents the results of a study by GroupM regarding worldwide and U.S. advertising growth. The study reveals that advertising spending keeps pace with worldwide economic growth in the second quarter of 2007. It also finds the bigger role of Internet in advertising growth. However,...

  • 'Massive' funding urged for ad research. Coleman, Lynn G. // Marketing News;5/27/1991, Vol. 25 Issue 11, p15 

    The article focuses on the suggestion of Chris Whittle, chairman of Whittle Communications, to increase funding for advertising research and develop new standards of measurement. He suggested the allocation of a fixed percentage of the advertising budget to effectiveness research. This action...

  • Online advertising is "medium of choice", claims research. Fernandez, Joe // Marketing Week (01419285);9/11/2008, Vol. 31 Issue 37, p75 

    The article focuses on a research from the European Interactive Advertising Association, which states that the Internet is becoming the advertising medium of choice as advertisers increase their spend on online advertising. It found that 81% of advertisers have increased their allocated online...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics