TITLE

Relationship test reveals it's all about the money

PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the strength of the relationship of financial services with their customers according to the study conducted by Carlson Marketing Group. Factors affecting customer retention and increase spending; Commitment and affiliation between brand and customer; List of companies with lowest scores in trust, commitment and loyalty.
ACCESSION #
10294216

 

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