Slicing scam or Parma ham?

Garrigues, Cristina
July 2003
Brand Strategy;Jul2003, Issue 173, p34
Trade Publication
Reports on the clarification of European Court of Justice of a question put by the House of Lords on the interpretation of the two European regulations dealing with protected designation of origin (PDO) in respect of Prosciutto di Parma (Pharma ham). Requirement for qualifying for a PDO; Specification of the PDO of Pharma ham; Way of demonstrating the quality of product.


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