TITLE

The power of language

AUTHOR(S)
Hughes, Peter
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of communication in dealing with client-agency relationships. Avoidance of direct confrontation with the basic criteria of commercial efficacy; Medium to the world of brand concepts; Creation of the work to measurable commercial criteria.
ACCESSION #
10294214

 

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