Painting colour into whites

Lewis, Elen
July 2003
Brand Strategy;Jul2003, Issue 173, p28
Trade Publication
Focuses on the business strategy of an Italian manufacturer Ariston in creating an identity of the company in Europe. Implementation of brand building; Development of a range of products as part of the promotional campaign of the company; Considerations in helping the consumers find solutions to improve quality time with friends.


Related Articles

  • The proposal and the sale are miles apart. Gitomer, Jeffrey // Business Journal Serving Fresno & the Central San Joaquin Valley;10/31/2003, Issue 323159, p12 

    Presents tips on sales and marketing. Importance of testimonials in video form; Reduction of the risk of purchase; Enhancement of the competitive edge.

  • Planning a Successful Promotion.  // Nation's Restaurant News;8/27/2001, Vol. 35 Issue 35, p26 

    Provides tips for planning a successful sales promotion. Importance of setting goals; Creation of foodservice-specific web sites; Need to give away premiums; Attention to customer's reactions to the promotion.

  • Export. Posner, Martin // Credit Management;Apr98, p22 

    Stresses the importance of professional and effective sales promotion. Key part of planning sales promotion; Approach to doing business; Information on small firms survey on exporting conducted by the British Chambers of Commerce in 1997. INSETS: Market share;Stop press.

  • Luxury strategy for bleak Xmas. Curan, Catherine // Crain's New York Business;11/4/2002, Vol. 18 Issue 44, p1 

    Focuses on plans of Saks Inc. to transform its stores during Christmas. Sales forecast for the company for 2002; Revenue earned by the company in 2001; Percentage reduction in inventory levels made by the company; Sales promotion measures taken up by the company.

  • Make the Most of Your Pre-Owned Profit Center. Jones, Steve // Motorcycle Product News;May2011, Vol. 37 Issue 5, p8 

    The article offers guidelines for starting and raising profit for previously-owned businesses. It discusses various elements to gain profitability including acquisition, appraisal, and reconditioning. The author suggests that merchandising and advertising increases business earnings by promoting...

  • Connect with contacts via e-mail.  // Communication Briefings;Jun2010, Vol. 29 Issue 8, p6 

    The article offers sales strategies to get people to respond to electronic-mails.

  • SP agencies reject specialism mantle.  // Marketing (00253650);10/5/2000, p62 

    Presents the comments of marketing executives in Great Britain on the successful strategies of their companies. Irrelevance of individual specialties; Value of sales promotions to gain brand recognition; Advantage of experience in a broad range of marketing fields.

  • Pricey Quadrasteer sells slowly. Guiford, Dave // Automotive News;11/18/2002, Vol. 77 Issue 6012, p3 

    Focuses on the business strategies of General Motors Corp. in selling automobiles with the Quadrasteer four-wheel steering system. Analysis on the sale of Quadrasteer-equipped trucks; Features of Quadrasteer-equipped trucks.

  • WE DON'T NEED BRAVE CLIENTS. Harrison, Toby // B&T Magazine;4/26/2013, Vol. 63 Issue 2790, p12 

    In this article, the author suggests the strategies an advertising agency should adopt to sell its brands as well as to meet with client's perspective.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics