TITLE

Painting colour into whites

AUTHOR(S)
Lewis, Elen
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business strategy of an Italian manufacturer Ariston in creating an identity of the company in Europe. Implementation of brand building; Development of a range of products as part of the promotional campaign of the company; Considerations in helping the consumers find solutions to improve quality time with friends.
ACCESSION #
10294209

 

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