Unleash a tiger in the home

Lewis, Elen
July 2003
Brand Strategy;Jul2003, Issue 173, p26
Trade Publication
Reports on the opening of Bai An Ju brand by home improvement specialist B&Q in the Yang Pu district in Shanghai, China. Potential of the region for consumer goods; Introduction of own-brand ranges for the paint products of the company to Chinese customers; Restrictions in the branding position of the company.


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