TITLE

IT brand seeks relationships

AUTHOR(S)
Doonar, Joanna
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business strategy employed by HP Invent to convey the identity of the company. Amount spent for the global marketing of the company; Focus of the company in just one common brand; Generation of incremental awareness of the company.
ACCESSION #
10294205

 

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