TITLE

Pharma giants out of favour

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the business strategy employed by pharmaceutical industry in coping the Cut the Cost campaign of the charity Oxfam in Great Britain. Need to involve non-government organizations; Consideration of the social responsibility of the industry; Significance of creating a reputation management.
ACCESSION #
10294204

 

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