TITLE

Talking about my reputation

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of reputation for the survival of a company amidst a chaotic economy. Dependence of the reputation of the company with the chief executive officer; Attraction of endorsements from a socially responsible investors; Recognition of an effective management for risks.
ACCESSION #
10294203

 

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