TITLE

Absolut--the spirit in the sky

AUTHOR(S)
Lewis, Elen
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on how the Swedish vodka brand Absolut has achieved iconic status among the spirits brand worldwide. Effectiveness of the advertisement campaign of the company; Implementation of a stringent guidelines for the advertising of the company; Association of the company with the creativity and innovation of the arts and fashion world.
ACCESSION #
10294201

 

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