Absolut--the spirit in the sky

Lewis, Elen
July 2003
Brand Strategy;Jul2003, Issue 173, p16
Trade Publication
Provides information on how the Swedish vodka brand Absolut has achieved iconic status among the spirits brand worldwide. Effectiveness of the advertisement campaign of the company; Implementation of a stringent guidelines for the advertising of the company; Association of the company with the creativity and innovation of the arts and fashion world.


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