Does Sorrell's acquisition suffer discordiant relations?

Jones, Moragg Cuddeford
July 2003
Brand Strategy;Jul2003, Issue 173, p10
Trade Publication
Focuses on the concerns regarding the acquisition of Cordiant Communications by the marketing group of Sir Martin Sorrel WPP in Great Britain. Stability of the company; Advertisement operations; Effectiveness of the company in dealing with a bankrupt supplier.


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