TITLE

Does Sorrell's acquisition suffer discordiant relations?

AUTHOR(S)
Jones, Moragg Cuddeford
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the concerns regarding the acquisition of Cordiant Communications by the marketing group of Sir Martin Sorrel WPP in Great Britain. Stability of the company; Advertisement operations; Effectiveness of the company in dealing with a bankrupt supplier.
ACCESSION #
10294194

 

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