Books in a brave new world

Doonar, Joanna
July 2003
Brand Strategy;Jul2003, Issue 173, p9
Trade Publication
Focuses on the promotional campaign of the book 'Harry Potter and the Order of the Phoenix,' by J.K. Rowling in Great Britain. Amount budgeted for the launching of the book; Media for the coverage of the launching of the book; Strategy used in marketing the book.


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