TITLE

Books in a brave new world

AUTHOR(S)
Doonar, Joanna
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the promotional campaign of the book 'Harry Potter and the Order of the Phoenix,' by J.K. Rowling in Great Britain. Amount budgeted for the launching of the book; Media for the coverage of the launching of the book; Strategy used in marketing the book.
ACCESSION #
10294192

 

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