Carling and the sound of the underground

D., J.
July 2003
Brand Strategy;Jul2003, Issue 173, p7
Trade Publication
Highlights the initiative of Carling in sponsoring street entertainment Carling Live Underground Music as part of the promotional campaign of the company in London, England. Association of the company with the live music scene; Broker of the event; Visibility of the products of the company all throughout the country.


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