TITLE

British isn't best for Dutch C…A

AUTHOR(S)
Jones, Moragg Cuddeford
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the success of the advertisement campaign made by Handley Partnership on the losing business of C&A in Great Britain. Invitation to people to re-address the losing perception; Realization of the assets of the company; Supplementation of the television advertising campaign with direct mail campaigns.
ACCESSION #
10294190

 

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