TITLE

A thirst for knowledge leaves Britain smarting

AUTHOR(S)
Candy, Caroline
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the result of a study on the level of intelligence of the consumers in Great Britain. Increase in the percentage of people working for qualifications; Growth of confident consumers; Percentage increase in museum visits and postgraduates.
ACCESSION #
10294187

 

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