TITLE

Bands aren't entertainers

AUTHOR(S)
Zammit, Daniel
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the issues associated with brand content advertising in Great Britain. Struggles of the companies in finding a home for the idea; Doubts on sponsorship and media buying and the ability of a brand to stretch to a form of highly scrutinized entertainment; Concerns on internal governance and and the inability of the brands to have anything to say within 30 minutes.
ACCESSION #
10294182

 

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