Bands aren't entertainers

Zammit, Daniel
July 2003
Brand Strategy;Jul2003, Issue 173, p3
Trade Publication
Focuses on the issues associated with brand content advertising in Great Britain. Struggles of the companies in finding a home for the idea; Doubts on sponsorship and media buying and the ability of a brand to stretch to a form of highly scrutinized entertainment; Concerns on internal governance and and the inability of the brands to have anything to say within 30 minutes.


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