TITLE

Testing viewer acceptance

AUTHOR(S)
Boyd, Mark
PUB. DATE
July 2003
SOURCE
Brand Strategy;Jul2003, Issue 173, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the growing argument on television commercialization of brand content in Great Britain. Ability of the viewers to filter brand messages; Maturity of the brand channels; Comparison of the product placement of the country with the U.S.
ACCESSION #
10294181

 

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