Seeking HD Sports
- Chicken or the egg? Suydam // SHOOT;12/05/97, Vol. 38 Issue 49, p31
Reports on the implications of the transition to high-definition television (HDTV) to United States television commercial postproduction houses. Standard of the Federal Communications Commission; Uncertainty making commercial producers hesitant to invest in HDTV; Issue of whether people will...
- Drawing a line in the sand. Soter, Tom // SHOOT;05/01/98, Vol. 39 Issue 18, p44
Discusses the impact of high definition television on the film-editing sector of the United States television-spot production industry. Way for postproduction firms to expand into other sectors beyond commercials; Opportunity for online houses to outdistance their offline competitors.
- Future shock. // SHOOT;08/22/97, Vol. 38 Issue 34, p31
Presents a roundtable discussion on high definition television (HDTV) and its impact on television advertising in the United States. Prospects for HDTV adoption; Commitment of broadcasters to HDTV; Effects on the cost of posting commercials; Convergence of computers with television.
- Content Producers Experiment In HD. Jacobs, Heather // SHOOT;05/25/2001, Vol. 42 Issue 21, p1
Reports on that CBS Inc. has aired few high-definition television advertisements in spite of its commitment to high definition prime-time programs in the United States. Factors attributed to the lack of the medium's popularity; Details of the company's lack-of-progress report.
- 1998: Industry folk assess the year. // SHOOT;12/18/98, Vol. 39 Issue 51, p1
Presents a recap of highlights in the television commercial production business in the United States in 1998. Reduced markup; Increased client demands; Perceived glut of directors; First national commercial high definition television broadcast in the United States.
- Fuzzy Picture for HD Spots. Winslow, George // Broadcasting & Cable;12/13/2010, Vol. 140 Issue 36, p13
The article presents an overview on the integration of better infrastructure to deliver high-definition (HD) advertising in the U.S. It highlights the discrepancy that underlines the rarely discussed side of the innovation wherein many channels and stations are simply up-converting standard...
- PBS' DTV premiere week generates work for spotmakers. Giardina // SHOOT;11/13/98, Vol. 39 Issue 46, p7
Reports on the premier week of Public Broadcasting Service's (PBS) digital television set on November 9, 1998 in the United States. High definition television programming of PBS; Work for PBS commercial post houses in New York; Tremendous revolution in television.
- High time for ads to move to high def. Bulik, Beth Snyder; Oser, Kris // Advertising Age;12/13/2004, Vol. 75 Issue 50, p10
Deals with the move of advertisements to high-definition (HD) television format in the U.S. Advertising agencies whose clients have moved to HD commercials; Response of consumers to HD commercials; Advantages of HD commercials. INSET: HOW TO MAKE IT IN HD.
- Flashback. // SHOOT;03/29/96, Vol. 37 Issue 13, p4
Recounts events of relevance to television advertising in the United States. Includes director Thomas Coyne's joining of Propaganda Films Inc.; Sony's Corp. aiming of its high definition television gear at the corporate rather than the broadcast market; Special effects producer Andy Arkin's...