Pay for play and falling idols

Sloan, Carole
July 2003
Home Textiles Today;7/14/2003, Vol. 24 Issue 43, p24
Trade Publication
Focuses on the creation of consumer benefit sale coupons of Macy's East company in New York. Design of a retail profit center; Specifications of the company's promotions; Exclusion of sales for selected products.


Related Articles

  • Working on Sunday. Owens, Sara // Promo;Dec2002, Vol. 16 Issue 1, p30 

    Presents tips for marketers on ways to maximize their free-standing inserts (FSI) in newspapers. Inclusion of targeting where the FSI drops; Importance of dropping the right coupon value; Treatment of a coupon as a mini-advertisement; Preemption of competition by two or three weeks;...

  • No Nickel and Dime. Joyce, Kathleen M. // Promo;Apr2005, Vol. 18 Issue 5, pAR8 

    Reports on the increase in coupon distribution via free-standing insert (FSI) in North America. Average FSI face value; Increase in co-marketing FSI pages.

  • Can coupons really cut it? Rubach, Emma // Precision Marketing;9/27/2002, Vol. 15 Issue 1, p12 

    Discusses how coupons, which have always been viewed as merely a sales promotion tool, with the advance of technology, could become a key marketing technique. Use of short messaging service and e-mail; Forms of electronic couponing which are still are not functional; Tracking of customer purchases.

  • Digital coupon wave: Clipping to surfing.  // Drug Store News;6/27/2011, Vol. 33 Issue 8, p28 

    The article discusses on the trends of using digital coupon in the market.

  • Retailers Sold on Disney Read-Alongs; 'Wonderful Life' Caps Holiday Boost. Finnigan, David // Brandweek;10/7/2002, Vol. 43 Issue 36, p14 

    Focuses on the advertising campaigns created for the entertainment industry in the U.S. as of October 2002. Coupon offering of Samsung for its digital video disc (DVD) models; Information on the co-branded advertisements of Samsung with Walt Disney Records; Promotions for the holiday video and...

  • Marketing Briefs.  // Marketing News;4/11/1975, Vol. 8 Issue 19, p6 

    Presents news briefs concerning marketing in the U.S. as of April 1975. Launch of The Great Hamilton Beach Economy Scale promotional campaign to stimulate sales; Total number of cents-off coupons that were distributed in 1974 compared to 1973; Acceptance of nominations for the John Drury...

  • Coupon capitals.  // Advertising Age;8/26/1991, Vol. 62 Issue 35, p14 

    Editorial. Comments on the increase in the coupon redemption rate in the U.S. Percentage increase of coupon redeemed; Coupon redemption in Europe.

  • Use coupons to save big. Marks, Tod // Consumer Reports Money Adviser;Jun2013, Vol. 10 Issue 6, p7 

    The article presents advice on personal finance in the U.S. as of 2013, with a focus on U.S. consumers' use of coupons and the practice of product promotion through discount offers. Topics include strategies for personal savings through couponing, as well as recommended sources for coupons such...

  • IN-STORE VS. OUT-OF-STORE COUPONS: AN EXAMINATION OF ANGLO-, AFRICAN-, AND HISPANIC-AMERICAN REDEMPTION. Green, Corliss L. // Journal of Marketing Theory & Practice;Winter97, Vol. 5 Issue 1, p113 

    The consensus among studies examining differences in coupon redemption between ethnic- minority consumers and the general population is that ethnic consumers redeem significantly fewer cents-off coupons. The current study goes a step further by examining coupon redemption by several methods of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics