No time to CHICKEN OUT

Major, Meg
July 2003
Progressive Grocer;7/1/2003, Vol. 82 Issue 10, p63
Trade Publication
Deals with the response of the poultry industry of the U.S. to the advertising campaign launched by the National Cattlemen's Beef Association comparing the nutritional benefits of lean beef and skinless chicken. Comparison of the saturated fat of chicken breast and lean beef; Arguments issued by the National Chicken Council against the items featured in the advertisements; Expansion of the chicken product line of Big Y Foods Inc.


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