TITLE

Play ball!

AUTHOR(S)
Turcsik, Richard
PUB. DATE
July 2003
SOURCE
Progressive Grocer;7/1/2003, Vol. 82 Issue 10, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the success of independent Hispanic supermarkets and bodega owners in Puerto Rico and other Latin American markets in the U.S. in promoting food products in line with the 2003 Caribbean Baseball World Series. List of the food brands involved in the World Series promotions; Value of the promotions for store owners and food companies.
ACCESSION #
10274806

 

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