TITLE

BMG embarks on regional European interactive blitz

AUTHOR(S)
Balmond, Sarah
PUB. DATE
June 2003
SOURCE
Precision Marketing;6/27/2003, Vol. 15 Issue 37, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on BMG Entertainment International's launch of pan-European mobile marketing initiative. Shift to regional marketing strategy; Aim to build on its global database of music fanatics; Relationship marketing program at local level.
ACCESSION #
10271335

 

Related Articles

  • Bill posters will be prosecuted.  // B&T Weekly;6/4/2004, Vol. 54 Issue 2474, p32 

    Reports on the possible prison sentence facing executives from Sony and BMG after being served with legal notices to end illegal poster advertising for their bands in London, England. Anti-social behaviors orders given to the executives; Estimated amount saved by the two labels in legitimate...

  • BMG takes event to the Web.  // Advertising Age;3/29/1999, Vol. 70 Issue 13, p40 

    This article presents information on an Internet advertising campaign for the Bar-B-Coustic concert which will be seen at the alternative music Web site Bugjuice.com in April 1999. Web viewers can catch a behind-the-scenes glimpse of an exclusive music event on the Web site. BMG will Webcast...

  • BMG fortifies Asia division by acquiring indie labels. Burpee, Geoff; McClure, Steve // Billboard;4/6/96, Vol. 108 Issue 14, p76 

    Reports on BMG Entertainment International's strengthening of its competitive stance on local repertoire in Asia. Efforts by BMG's Asia-Pacific division to acquire control of prominent independent record labels in Japan, Hong Kong, and Taiwan; Asia as a major part of BMG's business operations.

  • BMG Entertainment to open office in Beijing. White, Adam // Billboard;7/20/96, Vol. 108 Issue 29, p6 

    Reports on BMG Entertainment International's plan to open a representative office in Beijing, China. Office's functions and operations; Background on the copyright protection moves in China.

  • BMG Entertainment chooses Java function over form. LaMonica, Martin // InfoWorld;06/21/99, Vol. 21 Issue 25, p94 

    Deals with the decision of BMG Entertainment company to choose Java server development for its BMG Central, a single information source of its distributors. Purpose of BMG for developing the site; Future features planned by the company for its site; Functions of the site that are written as...

  • BMG addresses realities of a shifting Europe. White, Adam // Billboard;07/05/97, Vol. 109 Issue 27, p1 

    Looks at BMG Entertainment International's European June 1997 convention in Elounda, Crete. The expected effects of the European monetary union (EMU); Comments from Rude Gassner, president and chief executive officer; Gassner's expectations for the company.

  • Strategic winners.  // Billboard;10/19/96, Vol. 108 Issue 42, p56 

    Presents a photograph of the winners of the 1996 U.K. Institute of Directors' Strategic Challenge competition. The team from BMG Entertainment International from the United Kingdom and Ireland; The contest as a way to hone the skills of directors and senior executives.

  • BMG Australia names new head. Eliezer, Christie // Billboard;3/8/97, Vol. 109 Issue 10, p35 

    Announces that Tim Prescott has been named managing director of BMG Entertainment International Australia. Prescott's career at BMG; Details of his position.

  • TV date for BMG's Bahlmann. Clark-Meads, Jeff // Billboard;11/22/97, Vol. 109 Issue 47, p68 

    Announces that Arnold Bahlmann, head of BMG Entertainment International in Central Europe, will leave his position to join the German pay-television industry. Comments from Bahlmann; His career highlights while with BMG.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics