TITLE

What Zappos and T-Mobile Can Teach Banks About Customer Service

AUTHOR(S)
Pervola, Jessi
PUB. DATE
May 2015
SOURCE
American Banker;5/6/2015, Vol. 180 Issue 69, p0
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the poor customer service design of the banking industry and offers a true user experience design as a solution in order to deliver better user experience. It mentions the model of different companies such as Zappos.com Inc. and T-Mobile USA Inc. that work on customers' side by providing better customer services.
ACCESSION #
102439480

 

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