TITLE

Levy board DairyCo seeks farmer help for consumer campaign

AUTHOR(S)
Taverner, Charlie
PUB. DATE
April 2015
SOURCE
Farmers Weekly;4/24/2015, Issue 1000, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the Great Britain-based nonprofit dairy farming organization DairyCo's consumer campaign titled 'It's in our hand' in which real-life stories of dairy farmers and their cows will be shared with the public. It mentions that the campaign wants farmers to send pictures of their farms and herds which will be used as part of the social media drive. Comments from DairyCo head of marketing and communications Amanda Ball are also presented.
ACCESSION #
102299500

 

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