TITLE

REBECCA MINKOFF GETS 'CONNECTED'

AUTHOR(S)
Wilson, Marianne
PUB. DATE
March 2015
SOURCE
Chain Store Age;Mar2015, Vol. 91 Issue 2, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the technology developed by retail innovation team of Internet auction company eBay, and used by designer Rebecca Minkoff to create personalized and engaging shopping experience for customers at her stores. Topics discussed include new mobile operating system iOS application used to invite shoppers and offer customized experience, options available on the connected touchscreen wall, and smart fitting rooms using advanced radio-frequency identification (RFID) technology.
ACCESSION #
102199910

 

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