TITLE

A rose by any other name

AUTHOR(S)
Meyer, Dan
PUB. DATE
June 2003
SOURCE
RCR Wireless News;6/30/2003, Vol. 22 Issue 26, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the service issue of mobile virtual network operators (MNVO) in the U.S. wireless communication industry. Definition of the business model; Services offered by Virgin Mobile USA LLC; Market strategy of MNVO.
ACCESSION #
10210561

 

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