Plus Ça Change

Cooper, Ron
June 2003
Investment Dealers' Digest;6/30/2003, Vol. 69 Issue 26, p2
Trade Publication
The article reports on redesigning of the magazine 'IDD.' The magazine's redesigning is the result of a six-months-in-the-making recasting, with a bit of a new look and a bit of a new direction. On the layout front, it is mostly a reorganization of the redesign instituted in June 2001. On the editorial front, it contains the most significant change since the magazine introduced the "Who's Who" covers/features on various investment banking sectors in 1994. However, the things that its readers like the best about 'IDD' have not been changed. In an effort to attract new readers from the corporate sector, on the last Monday of each month, 'IDD' will run — in addition to its regular Out Takes and News sections — a special Corporate Finance section. It will contain 16 color pages devoted to financing issues of vital concern to chief financial officers, treasurers and vice presidents of finance.


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