La-Z-Boy research helps dealers target consumers

Evans, Gary
July 2003
Furniture/Today;7/7/2003, Vol. 27 Issue 43, p10
Trade Publication
Reports on the customer segmentation analysis presented at the La-Z-Boy Furniture Galleries dealers conference in Las Vegas, Nevada. Focus of the segmentation on psychographic or attitudinal profiles of customers; Age range of potential customers; Advantage of segmenting customers for the company and its dealers.


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