TITLE

La-Z-Boy research helps dealers target consumers

AUTHOR(S)
Evans, Gary
PUB. DATE
July 2003
SOURCE
Furniture/Today;7/7/2003, Vol. 27 Issue 43, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the customer segmentation analysis presented at the La-Z-Boy Furniture Galleries dealers conference in Las Vegas, Nevada. Focus of the segmentation on psychographic or attitudinal profiles of customers; Age range of potential customers; Advantage of segmenting customers for the company and its dealers.
ACCESSION #
10201487

 

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