Myron, David
January 2003
CRM Magazine;Jan2003, Vol. 7 Issue 1, p59
Trade Publication
Presents an update on the customer relationship management (CRM) initiatives of several businesses in the U.S. as of January 1, 2003. Use of an online solution by Charter Communications to accelerate sales and improve customer loyalty; Return on investment achieved by Fujitsu Technology Solutions through CRM; Difficulty faced by ice-cream maker Ben & Jerry's with regard to e-mail backlog.


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